Last week we launched a new website for Brisbane Baby Photography. The brief was to provide a brand revision including a new logo and also a website that would replace the simple site that was in use for both the Maree Coster Photography and Brisbane Baby Photography sites. The site needed to be easy to use and update, while looking sharp.
The project happened to coincide with the client moving in to a new studio in Albion, which provided an exciting opportunity to have an impact on more then just the online space.
When approaching the branding design, I was looking for a visually appealing typeface that would characterise the boutique nature of the business. I was drawn to a great font called Mrs Eaves, designed by Zuzana Licko. The complimentary Mr Eaves Sans was chosen for the by line and body text of the site.
Our key goal in designing the website was to allow the great images by Maree Coster to show through. We wanted to minimise the distraction from the graphics, while still providing a space for messages and information. We felt that to do this, the images should be displayed as large as possible and that the text should give way to the graphical content of the site.
For the implementation we used WordPress which has fast become our preferred CMS and a full screen background image gallery turning the site into one big showcase for the very impressive work that Maree does. The minimal side bar for content on the site, allows room for text, but still allows the images to show through with a transparent underlay. The colour scheme was largely informed by the tendency towards black and white imagery and limited use of colour. This carried through to the design with a simple white on dark grey colour scheme for the logo.
In the end the project came together well, with delivery of the new branding, new website and even a slightly modified version of the site for mobiles.